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I spent the week in San Francisco, where I used to live from 2016 to 2020. When I lived here, I was aware of the tech bubble, but I didn't fully grasp it until I moved away from it.

The minute I stepped off the plane, I saw AI messaging everywhere—in the terminal, on my drive to the hotel, on every other billboard.

I'm relatively tech-savvy, adaptable, and curious. I've been working as a fractional product marketing with a design AI company. And yet, I still feel like I'm behind. If someone like me—raised in the Bay Area, working at tech companies for a decade—feels behind, I can only imagine how everyone else feels.

But I'm probably not as behind as I feel.

And rather than wait until I feel like an "AI expert," I'm sharing what I've actually learned, how I use AI right now, and why I think multi-passionate generalists have a real advantage in this era.

What AI can’t replicate (and exactly what to do about it)

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