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In just over a year, I’ve seen the incredible opportunities that building a “personal brand” has gifted me.

I’ve been asked to be part of podcasts (like this one and this one), plus a few more that aren’t out yet!

I won a fully sponsored spot at Canyon Ranch’s Beat Burnout Retreat worth $7K+. While I applied, I have no doubt sharing my story and documenting my life/career journey helped contribute to me being selected.

And, I was recently reached out to by a CNBC reporter who was interested in featuring my story (so exciting!).

When I was working my full-time job, I would scroll on social media and see big-time creators “make it”.

But I doubted that I would be able to do it myself. I hadn’t been consistent with posting online before, so I wondered how I could find the discipline and overcome feeling cringe before hitting post.

That’s why this newsletter is dedicated to some of the lessons I’ve learned after posting consistently for over a year.

1. Address the core problem

When I thought about what was stopping me from showing up authentically online, it was the fear of being seen.

While I had figured that this was the case, I didn’t really work on overcoming this fear, which meant a lot of my content in the beginning was safe. And if you don’t address what’s going on underneath the surface, it’s easy to be inconsistent because old stories keep popping up.

Questions to help you overcome your fear of being seen:

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