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Last September, I was a week into launching my first cohort program. I had made the Instagram and LinkedIn announcements, created the landing page, and sent out the launch email to my entire list.
I was nervous.
I had been wanting to launch a group cohort for a while, but I wondered probably the same questions you’ve thought about at some point:
“Who am I making this for?”
“There are a lot of cohorts out there. Why would someone choose mine?”
“Will anyone sign up??”
A few days in, I remember self-doubt sinking in. No one had signed up yet.
I had flashbacks to an offer I launched a year+ prior where the same thing happened. I sent a voice note to my business coach, questioning why I was even doing this in the first place.
She talked me off the ledge, giving me the advice her business coach gave her, “Hold”.
You did the work and now you just wait.
A few hours later, I looked at my email, and I saw this:
I couldn’t believe it. I got my first paid member and honestly that was the glimmer of hope I needed to keep going.
In the end, 8 people to signed up.
About half I had talked to live but the other half were completely new to me. Like, I had never seen their name before. They didn’t book a call with me. They just were following me on LinkedIn and my newsletter (hello lurkers!).
When we don’t get the immediate signal that people are interested, it’s easy to blame your offer (“no one wants it!”).
Instead, here are the things I look for to know if it’s time to abandon ship or stay the course.