When I started writing consistently on LinkedIn, I had already quit my corporate job. It was a scary platform to start writing on because I knew my ex-boss, ex-coworkers, and 2000+ other random people on the internet could be watching.

While this reason hasn’t gone away, I’m hearing more and more that people want to update their LinkedIn, not just as a personal brand building tactic, but as a safety net—a protection mechanism in the case of layoffs.

But the people who grow on LinkedIn aren't doing it because they have extra time. They're doing it because they understand that visibility is a form of financial security. It’s hard to build a personal brand or portfolio career if no one knows you exist or how you can help them.

So for all of you who are wondering how to grow on LinkedIn, this is your cheat sheet. I asked the people showing up on LinkedIn how they did it, and I’m rounding up the best tips here.

Justin Harper, incoming software engineer at Google with 15K+ followers, shared one of the most concrete pieces of advice in the thread: every post he's had over 30K impressions started with seven words or less. People decide in seconds whether to keep reading. A slow opener loses them before they reach the point.

Nicole Ramirez (2K to 10K in six months, now nearly 40K) built almost her entire following on plain text posts—no photos, video, or carousels. In other words, the content spoke for itself. "Growth on LinkedIn doesn't come from doing more. It comes from saying something real, consistently, to the same group of people."

Her top post for 2025 brought in 821K impressions and worked so well because it introduced just enough tension to stop the scroll.

She suggests applying this to your content by asking yourself: Does this make people think, “I’ve felt this but never said it”? If the answer is yes, you’re in the right territory.

Almost every person who shared their numbers said the same thing in different ways—you have to consistently show up over time.

Molly Godfrey, a LinkedIn strategist with 23K+ followers suggests to write something every day, even if you never publish it. "The more you write and create, the more confident you'll feel and you'll find your voice. Reps matter."

Mallory Contois, founder of Old Girls Club with 24K+ followers, wishes there was a secret but genuinely thinks it’s about consistency, developing a unique voice or POV, and being helpful.

Adam Yee, a Food Scientist with 13K+ followers, framed it as a snowball effect: people follow you because you have a perspective, and that compounds over time. The question isn't "what do I post?" It's "what do I actually believe about this?"

Déja White, a Program Manager with 11K+ followers, called it her biggest unlock: jumping into conversations already happening, adding her take, and being "the nosiest and most talkative” person in the room.

Erica Hanson, Community and Developer Relations Manager with 24K+ followers, echoed it from a different angle. Lately she's been posting less and commenting more, staying focused on her area of expertise and letting consistency do the work. "Being consistent with my title and the types of things I talk about have helped."

Most LinkedIn advice focuses on posting more but several people mentioned that in-person and virtual events moved the needle just as much.

Erica hosted coffee chats for people in job transitions and encouraged people to connect with her in person. LinkedIn wasn't happening in isolation, it was amplifying the relationships she was building offline.

Dr. Joan Palmiter Bajorek, CEO @Clarity AI with 20K+ followers, added a tactical gem: pair outbound connection requests with events you've attended. Her approach: pin a post about the event, then reach out: "Were we both at [insert event] this week? Would love to be in your network."

Rachel H. Meltzer, Freelance SEO and Content Strategist with 8.6K+ followers after two years, posts 5-6 days a week but takes two-week breaks a few times a year. She doesn't over-plan but instead writes when she's had an interaction with a client or peer that she knows others would benefit from. She also schedules posts three months in advance during productive stretches, which removes the daily pressure entirely.

While I’m just shy of 5K, I’ve doubled my growth on the platform in ~1 year but have approached it in a gradual way. I started out posting 1x/week before slowing growing it once I felt more confident and owned more of my ideas.

My advice for anyone thinking about posting more on LinkedIn would be to build it before you need it. Just get started now with a small commitment, and you can see how you feel over time.

How do you feel about LinkedIn? Hit reply to let me know!

P.S. If this newsletter was helpful, I’m hosting my next workshop with Maven on April 8, which is all about building a personal brand as a multi-passionate person. Hope to see you there!

Spring is finally here, and I’m trying to embrace new beginnings and fresh starts. That means more walks outside and more IRL events.

This week in Mexico City, I did a lot of working from coffee shops and wandering the city. I went on a walking tour and it was so cool to see the mix of architecture and learn more about the history.

A lot of times it’s the little things you notice on a a daily basis that bring you peace and gratitude. Here’s to noticing that a little more this season!

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