When I worked at Slack, I was in the Growth Product Marketing function, and I had to create my plans for how to grow the product (and business) for the year.

The product I worked on was Slack Connect and up until a certain point, the product grew organically without much effort—we had found product market fit. But looking ahead to next year, growth was slowing.

If you’re familiar with the adoption curve, we had moved past the early adopters of the product and were transitioning to the early majority.

So many times, I’d look at my plans and have to ask myself: is this really going to help us grow?

It was easy to fall back on the idea that doing more of what we had already done would be the right move. But we were at an inflection point—doing more of the same thing wasn’t the answer.

This year has been the year of experimentation. I've said yes to the majority of opportunities that have come my way, and I don't regret it.

But as we enter the last month of the year and second year of my business, I find myself reflecting on a similar question: Are my plans for next year really going to help me grow? Because I know what got me here won't get me to the next level.

I know I need to change my approach—not just to reach the next level, but to maintain my sanity.

It’s easier said than done, especially when I’ve been working since I was 16. The engrained belief that hard work directly impacts results is still something I grapple with.

But if I think back to my plans I created at Slack, the answer is right in front of me—I just need to prioritize the highest impact activities.

I turned 32 yesterday, and it’s crazy what can change in one year. I had just left my corporate job, nervous but excited about how I would make money. Fast forward to today, I’ve made 6-figures (and the year isn’t over yet).

I knew that staying in my corporate job wasn’t going to get me to the next level, so I took the leap and now I’m sitting here at the “next level”.

But so many people who feel stagnant just keep hoping things will get better, without working on changing their thoughts and actions.

If you’ve been feeling stuck, ask yourself:

I’m not going to ditch my entire strategy and start fresh, but I know that there are new strategies I have to try next year to get to the next level. I’ll be sharing more of my future 2026 plans in a future newsletter.

What part of this newsletter resonates with you? Send me an email with your reply!

P.S. If you want a thought partner to talk through your next step, book an Unblock Strategy session (90 minutes with me + 2 weeks of async support) with me. Use code BLACKFRIDAY25 for 50% off if you book by Wednesday, December 3 at 11:59 PM EST. Book now →

Feeling 32! I had friends come over for my favorite thing: dessert.

Yes, I made my own birthday cake. 🍫

Feeling grateful for so many people in my life, including YOU reading this right now. ❤

Events I’m attending or hosting in the coming weeks! I also created this Luma calendar with events on my radar if you want to join me.

Builder Winter Social at Fabrik NYC with Led By Community and Tightknit | Dec 3
​Join fellow community leaders, facilitators, connectors, and business builders for an evening of celebration and new connection with our co-hosts Led by Community and Tighknit. This night is to celebrate all of the brilliant builders in NYC both in the Fabrik community and outside
🔗 RSVP here

Unblock Strategy Session - 50% off for Black Friday, use code BLACKFRIDAY25
Get 90 minutes of strategic support on Zoom + 2 weeks of async support on whatever you’re working on to help unblock your goals and come up with a concrete action plan.

Just Start Cohort - $100 off when you sign up for the waitlist
A 7-week cohort starting in February for the curious soul who wants to make a career pivot, without walking away from the stability they’ve worked hard to build. You’ll launch a mini career experiment alongside others exploring their next step.

1:1 Reimagine Private Coaching - 5 founding spots available
Reimagine is a highly personalized 1:1 coaching program for multi-passionate, entrepreneurial women ready to build their portfolio career. Book a free career strategy call with me to learn more.