After I left my corporate job and officially started my LLC, I became the business. Instead of getting feedback on my messaging and marketing strategy, I was making every decision.

It was freeing, creative, and fun, but it was also a new type of marketing for me.

That’s because marketing for a company when you’re detached from the result is very different than marketing yourself and your work.

As someone who has a bunch of ideas, shiny object syndrome can be real. It’s easy to constantly question if you’re prioritizing the right things. You can get distracted—looking at someone else’s journey and wondering if you should be doing that thing over there.

I’ve talked to many of you who feel drained, overwhelmed, or confused when it comes to marketing. I believe the best marketing comes from people who actually enjoy it— and it can be simple, targeted, and extremely impactful.

I had a former CMO come into the company and two months after she joined, she presented her marketing strategy to the org. She started off with the positives… we were hardworking, doing some things really well… and then moved on to what we could improve—we were doing lots of “random acts of marketing”.

I think there’s a sense of urgency that puts unnecessary pressure on both companies and individuals. We feel like we have to take part in the fleeting conversation or the moment will slip away. We feel like we need to be everywhere to expand our reach.

And a lot of people think that if they do more, they’ll get more results, but the opposite can be true.

There’s a segment of you that doesn’t do marketing at all, another portion that does it because you have to, and a final segment that actually does marketing because it’s fun. I wonder whose business you’d be most attracted to?

When we’re forced to do anything, we resist. Instead, what would it look like to take a lighter, pressure-free approach to marketing your business?

For me, that means I focus on talking about the things I love helping others with—personal and professional development, building experiences, personal brand building, and marketing.

I think about creative ways to share information, so even if I feel like I’m repeating myself, I’m doing it in slightly different ways each time.

And especially when I first started, I chose to make it really simple.

If random acts of marketing aren’t serving us, then we need to do a few things really well.

Oh, and to my previous point, we need to move away from marketing feeling like a chore and toward a way that marketing can feel lighter and pressure-free.

That’s it!

Next week, I’ll talk more about picking your highest leverage channel and the different types of content that you can use to nurture your audience.

There’s always more that you could do as a solopreneur or business owner. The trick to marketing without overwhelm is finding the highest impact things.

That’s what cuts through the noise and gets you noticed.

P.S. I’m hosting two workshops with Maven in March and April. Sign up for the Marketing for Solopreneurs workshop or the Personal Branding for Multi-Passionate People workshop. Both will be recorded if you can’t attend live.

Officially in London for the week, and I can’t believe it’s already March! One of the best parts of building a personal brand is that just by posting I’m here, I get to meet up with a few women who reached out on LinkedIn for coffee. It’s crazy how the internet can bring us together 🙂

This weekend, I went to Greenwich Market and had a roast AND hot cocoa. Life is pretty good 😛

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