After I left my corporate job and officially started my LLC, I became the business. Instead of getting feedback on my messaging and marketing strategy, I was making every decision.
It was freeing, creative, and fun, but it was also a new type of marketing for me.
That’s because marketing for a company when you’re detached from the result is very different than marketing yourself and your work.
As someone who has a bunch of ideas, shiny object syndrome can be real. It’s easy to constantly question if you’re prioritizing the right things. You can get distracted—looking at someone else’s journey and wondering if you should be doing that thing over there.
Should I be on Substack?
Should I double down on LinkedIn?
Should I start a podcast?
Should I be doing what she’s doing?
I’ve talked to many of you who feel drained, overwhelmed, or confused when it comes to marketing. I believe the best marketing comes from people who actually enjoy it— and it can be simple, targeted, and extremely impactful.
What most people (and companies) get wrong with marketing
I had a former CMO come into the company and two months after she joined, she presented her marketing strategy to the org. She started off with the positives… we were hardworking, doing some things really well… and then moved on to what we could improve—we were doing lots of “random acts of marketing”.
I think there’s a sense of urgency that puts unnecessary pressure on both companies and individuals. We feel like we have to take part in the fleeting conversation or the moment will slip away. We feel like we need to be everywhere to expand our reach.
And a lot of people think that if they do more, they’ll get more results, but the opposite can be true.