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One of the most powerful things I've experienced is working for myself. When you learn that you can make money on your own, the world opens up.
Last year, I made ~$107K—95% of that revenue came from fractional work, freelancing, and finding my own clients (see the full breakdown here). It was a year of experimentation. I figured out what worked, what didn’t, and what I actually want to build.
So if last year was about experimentation, this year is about magnetism.
Rather than working harder, I'm doubling down on activities that attract the right opportunities. I want to continue to make more money with less effort, work with dream clients, and build a platform that's truly mine.
My 2026 manifestations
Last year, I quickly wrote down my 5 year business vision and much of it still rings true. When I think about my manifestations and goals, I ladder everything back up to my vision.
What I’m calling in this year:
An international work trip
Working remotely in Mexico
Moving to London
Remodeling my basement (eek! still a maybe)
Hitting 10K on LinkedIn
A feature in a major publication
Invites to podcasts
Making more $$$ with less effort
Booking my first paid partnership
Big transformations for my clients
My 2026 goals
When I boil it down, my goals haven’t really changed much. Instead of three, I combined them to two: (1) Build my personal brand and (2) Drive revenue.
I’ve moved money to the #2 priority because while I’d love to make $150K+ this year, I think personal brand building will help me get farther in the long run.
Objective 1: Build my personal brand
I want to reach more people this year and continue building a platform that’s mine. That’s why my main focus will be funneling people into my newsletter through genuinely valuable content and insights.
Key Result: Triple newsletter active subscribers from 500 to 1500 with a >60% open rate
How I'll do it:
Create a freebie lead magnet to drive new subscribers
Work with one new aligned collaborator per month (newsletter swaps, guest essays, or interviews - lmk if this is you!)
Launch a referral program to reward loyal champions and incentivize referrals
Experiment with Substack and Substack notes as an acquisition source
Post newsletter insights and teasers on LinkedIn (I currently do this but can repurpose more)
Key Result: Grow to 10K followers on LinkedIn w/ 20% subscribed to newsletter
This past year was just building the muscle of posting consistently on LinkedIn. Now, I want to be more intentional about the type of content I post.
I primarily have focused on sharing my personal story and when you’re first starting out, I think this is one of the easiest types of content to post. Now, I want to build more credibility and authority on Linkedin, which means coming up with my own POV on topics related to career pivots, portfolio careers, and the future of work.
Activities:
Post a mix of content types on LinkedIn—top-of-funnel ideas (thought leadership, hot takes), mid-funnel education (how-to, personal stories, lessons), and bottom-of-funnel (promotions, testimonials)
Strengthen my unique POV on career pivots and portfolio careers
Tag, engage, and collaborate with other LinkedIn creators on a consistent basis
Objective 2: Make $150K Revenue
This year, I'm shifting from done-for-you work to done-with-you work. I want to build scalable revenue streams that don't require trading all my time for money.
Key Result: 50% of revenue from fractional or freelance, 50% of revenue from coaching/community
Activities:
Pick up fractional product marketing work in 1st half of year as I build out my coaching/community practice
Launch Just Start cohort #2 in February based on beta feedback (sign up for the waitlist for $100 off)
Launch Reimagine 1:1 coaching officially and work with 5 clients/month (I have 1-2 spots left for January)
Habits I’m changing (and keeping) this year
🛑 STOP
Working harder
Saying yes to “almost aligned” work
Accepting work for <$80/hour
Scrolling on IG before 10am
Taking one-off meetings on Mondays
🟢 START
Working smarter (delegating, leveraging AI, etc)
Updating my CRM on a weekly basis
Documenting repeatable processes
Repurposing newsletter content to IG and Substack
Sharing my POV and frameworks
Posting “talking to camera” videos on social
Adding “solo story” interviews to my newsletter
Being super efficient with my time
➡ CONTINUE
Posting weekly newsletters
Free workshops
Just Start Cohort
IRL community events (when in town)
Building my network
Posting on LinkedIn
Sharing my journey online
Spending time with my family and friends
Pre-selling before building
Prompts to help you plan for the year ahead
If anything was possible, what would you manifest?
If you could only accomplish two goals this year, what would they be?
Brainstorm a list of everything you could do to accomplish those goals. What are the top 3-5 activities that you believe will be the most impactful?
What do you want to start, stop, and continue in 2026?
How will you measure you’re on the right track?
If you didn’t accomplish anything else, what would you be proud of achieving?
Most importantly, how do you want to feel at the end of the year? How can you embody this feeling throughout the year, instead?
Final thoughts
Most people don’t accomplish their goals because they haven’t worked on changing their identity.
Next week, I’ll share more about how to build consistent habits and follow through with what you set out for yourself.
Your turn
What is your #1 goal this year?
P.S. If you want strategic advice on your goals and a plan to achieve them, book an Unblock Strategy Sprint with me where you’ll get 90 minutes of 1:1 time + 2 weeks of async support.
✨ Weekly Feels
I spent last week in Tahoe and now I’m spending one last week in California before heading back to NYC.
My #1 priority this week is working on my content for the Corporate to Creator workshop (where 25 of you are already registered)!
My #2 priority is spending time with Cairo (see below) 🐶.
📖 Keep Reading
📆 Upcoming Events
From corporate to creator: How to launch your first offer & safely make the leap | Wed. Jan 21
If you’ve been dreaming of the day you’ll be your own boss but want support making that happen, this is for you. We’ll map out your mindset blocks, offer, and plan to safely leave the corporate world behind.
🔗 RSVP here
💼 Ways to Work With Me
Just Start Cohort - $100 off when you sign up for the waitlist
A 7-week cohort starting in February for the curious soul who wants to make a career pivot, without walking away from the stability they’ve worked hard to build. You’ll launch a mini career experiment alongside others exploring their next step.
Reimagine 1:1 Coaching - 2 founding spots left
Reimagine is a highly personalized 1:1 coaching program for multi-passionate women ready to build their portfolio career. Book a free career strategy call with me to learn more.
Unblock Strategy Sprint
Get 90 minutes of strategic support on Zoom, personalized strengths mapping with an Enneagram assessment, and 2 weeks of async support to help unblock your goals and come up with a concrete action plan.