RSVP for my next free workshop: From corporate to creator: how to launch your first offer & safely make the leap on Wednesday, January 21.
This time last year, I had been gearing up for my first year of solopreneurship. There were a lot of unknowns.
What would I work on?
How would I find clients?
How would I make money?
But I hoped that if I said yes and kept putting myself out there, the opportunities would come. So, despite me being a bit nervous about my bank accoun, I kept moving forward.
I talked about my journey online (thank you to each of you following along!) and behind the scenes there were many weekends spent working, seasons of hustle and complete rest, and learnings I’ve had along the way.
My 2025 goals
Make $150K in revenue: I had no idea how much I would make my first year, but I knew I’d love to make at least 6-figures. After calculating my “survival” number and “ideal” number, I knew $150K was a good sweet spot.
Build my personal brand: Without a strong personal brand, I knew it would be harder to attract opportunities and find future clients. I came up with the following numbers (aka just made them up):
Grow weekly newsletter subscriptions from 100 to 2000
Double followers on LinkedIn from 2500 to 5000
Near double followers on Instagram from 1200 to 2000
Speak on 4 podcasts to share my story
Test, launch, and learn what my audience would pay for: When you could do anything, it’s hard to narrow down what you can actually provide. I knew that my first year going solo was all about experimentation.